Real
estate CRMs are a powerful tool to organize and grow your business in one
central location. Generate leads, contact clients, and schedule drip marketing campaigns
– all in one platform!
The
best real estate CRM is the one that you’ll use. But we understand it can be
difficult to navigate the market and choose the best real estate CRM for you.
Here we’re comparing a few of the top real estate CRMs on the market to help
make your decision easier.
Insightly
Insightly is a
great CRM for contact and task management at a low monthly rate. It’s perfect
for keeping track of conversations with prospects and managing your daily
tasks. Link Insightly with your Outlook or Gmail accounts to save conversations
with contacts. Each time you click on a contact page, you’ll view previous
emails and notes including opportunities and upcoming appointments.
It’s important to
note, Insightly isn’t a real estate specific CRM. This means the settings are
generic and need to be customized to your business. Templates can be built with
automatic checklists for buying or selling homes. The only downside is you have
to create these yourself.
This is a great
general CRM, but it lacks MLS integration or direct marketing tools. If this is
important to you, a real estate CRM with MLS integration may be a better
choice.
REthink
REthink is a real
estate CRM loaded with real estate features so you spend less time customizing.
Based onSalesforce (a leading CRM product), this CRM is customized specifically
for realtors with tools and resources to grow your business. Built-in MLS
integration allows you to import listings and match prospects to homes based on
their preferences. Also included are real estate marketing tools such as direct
mail marketing and automated drip email campaigns (for an additional rate).
REthink is a strong
platform with great functionality, but it can be complicated to set up and use
on a daily basis. When you include additional features, it can get more
expensive with each add-on.
PropertyBase
This real estate
CRM is similar to REthink. Both are based onSalesforce with similar interfaces
and features. Features unique to PropertyBase include financial management and
direct mail marketing tools.
This option does
not include the ability to schedule drip email campaigns. Though built on a
strong Salesforce platform, PropertyBase costs more for solo agents or small
teams.
Referral
Maker
Referral Maker is
simple and easy-to-use while offering tons of tools to help grow your real
estate business. This real estate CRM
helps you generate more leads with a relational marketing system that tracks
your interactions with clients.
The Priority Action
Center (PAC) gives you a daily call list and offers tips for conversation
starters. Included is a daily action plan to track your efforts and monitor
results.
Referral Maker Pro
offers you access to tools to create monthly mailings, mid-month eReports, the
ability to track pop-bys, and more. You receive everything you need in one
central location to market and grow your real estate business.
Remember, the best
real estate CRM is the one you’ll use. Investigate your options and choose one
that’s user-friendly for your business. As you track your clients and marketing
efforts, you’ll feel more organized and experience faster growth!
