Commercial and residential real estate
continues to show growth in 2017 as the demand increases. To help you keep up
with the digital age, we’ve gathered the latest real estate marketing tools and
ideas for 2017.
Real Estate Agent Marketing Checklist
Your Real Estate Website
The foundation of your digital marketing
efforts is your website. Your website is critical for managing your brand,
gaining new prospects, and driving lease efforts and sales. The following are a
few strategies to make an impact with your website in 2017.
Keep
it Fresh with an Active Blog
Company blogs are great real estate marketing tools and help
keep your website visible by search engines. Use your company blog to dialogue
with clients and add value with tips, advice, company news, and relevant
industry information. Position yourself as an authority in your industry and
invite readers to participate through comments.
Your
Website Should Be Responsive
Your website should be accessible on mobile
devices to reach more brokers, tenants, and investors. To be effective in
communicating your brand and services, your website should be optimized for
Android, Windows, and iOS devices including desktops, smartphones, and tablets.
Share
Market Reports
Do an analysis of your local market monthly,
or even quarterly, and post it on your website to attract readers. Include average
rent prices, vacancy rates, rentable square footage, and any high-end
transactions.
Post
Videos
Most people will spend a few minutes
watching an interesting video. Videos give your audience an interesting way to
interact with you and offers you an easier way to showcase your company.
Don’t
Forget SEO
Search Engine Optimization (SEO) is important
for your real estate website to generate free traffic from search engines. Targeted
keywords related to your industry should be used naturally in your website content
and blogs to gain more organic views.
Gather
Emails for Your Newsletter
Build your database of potential clients
and partners the easy way by allowing prospects to give you their email. Even
if you don’t have an email marketing plan in place, start building your list
now.
Track
Your Results
Make sure you’re running Google Analytics
on your site and track results once a month. Knowing the data helps you make
better marketing decisions and understand how your website is performing.
Digital Marketing
Once your website is optimized, digital marketing
efforts help drive people to it. By increasing online marketing, you can
improve brand recognition and stand out amongst competitors in fun, new ways.
Start
a Company Newsletter
Email newsletters are an effective way to
promote your brand and services online. It helps you stay in touch with clients
and can showcase your company’s activities, provide valuable resources and
tips, and continue building relationships.
Be
Consistent on LinkedIn
LinkedIn has become THE professional
networking platform. With 300 million users, people from all industries and
walks of life can connect professionally. It also offers a powerful marketing
and engagement system with discussion boards, blogs, and search functions.
Tap
into Google Adwords
Google Adwords offers an easy and efficient
way to target potential investors and tenants online by showcasing your
services in search results for specific locations. This is a fast way to get in
front of good prospects.
Be a
Guest Writer
Submit guest content to large blogs, news
platforms, and trade journals to get your name out there and establish yourself
as a thought-leader in your industry. Good content helps you gain exposure by
linking back to your website. This drives traffic and improves your SEO and
search rankings.
Create
a Video Marketing Campaign
Establish a high-quality video campaign
with interviews, sneak peaks at properties, and information on your company to
help drive traffic from social media accounts to your website. Popular accounts
forreal estate agent marketing videos include Facebook, YouTube, and Vimeo.
Utilize
Twitter Marketing
Still not sure about Twitter? Twitter now
offers several new marketing tools to showcase content from your site, embed
multiple images, and capture email addresses through Twitter ads. Use these
tools to share events, market data, and property updates with prospects and
customers while growing your network.
Publish
High-Quality Content
Content should be exceptional and add value
to your audience or it shouldn’t be used. It’s important to create
well-written, informative blog posts and high-quality HD videos or infographics
to capture the attention of your audience. Good content helps you build your
audience, create trust, and leverage other marketing tactics.
In-Person Marketing
While many real estate agent marketing tips
focus on online marketing, don’t forget the power of in-person strategies. By
combining both online and offline marketing tactics, you’ll reach a wider
audience.
Host
Brokers for an Event
Draw people from across the industry with a
hosted broker event to increase exposure to your properties. Broker events
allow you to build relationships and engage with people in ways you can’t do
online.
Create
a Dynamic Presentation
Portraying a good brand story doesn’t
happen overnight. It requires a presentation style that leaves an impression.
Invest in a professional presentation that’s both engaging and targeted to your
audience.
Attend
Networking Events and Conferences
Real estate events and meetups bring people
together to create new contacts and make new deals. You may also create your
own group to gather people in the real estate, marketing, and finance
industries if such a group doesn’t already exist.
Support
a Local Charity or Organization
Give back to the community by sharing your
time and resources with a local organization you feel strongly about.
Supporting local organizations also allows you to engage with people you may
not meet during a regular business day.
Improve
Your Printed Materials
Quality designed print materials say a lot
about you and your brand. Invest in a professional graphic designer and writer
to update your marketing materials so they’re on brand and targeted to your
audience. Update contact info and include social media links to mirror your
online presence.
Attract
Buyers with Drone Photography
As drone photography and videography has
become more accessible, real estate marketers areflocking to sharea bird’s eye
view of their properties. Include drone videos and photography on your website
and marketing collateral to “wow” your audience.
Ask
for Referrals
It never hurts to ask. Relational and
word-of-mouth marketing is one of the best ways to get your name out there.
Create a referral program and maintain close relationships with previous
clients. Check-in frequently to keep relationships flourishing and don’t be
afraid to ask for their business.
Interested in more real estate marketing
tools? We can help.
