Many seasoned
real estate brokers are choosing real estate CRMs to manage their client
information and help market their business. While technology offers many
conveniences and perks, are there any downsides?
As with any new
technology or system, there are pros and consusers may experience. The
following are a few positives and negatives to choosing real estate CRMs for
your business.
Pro: A real estate CRMdoes everything you dreamed of and more!
It’s true. Many
CRMs offer limitless capabilities to organize your client information, assist
with marketing campaigns, delivering daily call lists, and more. Quite possibly
everything you need to grow and expand your business is at your fingertips with
a real estate CRM.
Con: You’ll experience a learning curve with a new system.
The downside to
such a robust system is the learning curve. It may have incredible
capabilities, but many users barely learn the half of it. An initial learning
curve is common and can become frustrating as it takes time and effort to learn
the new system.
Take advantage
of training and resources provided by the company and be prepared to spend
extra time in the beginning to master a new system.
Pro: It saves important client data in one central location.
No more paper
files scattered across your office or electronic files you have to email from
one computer to the next. CRMs offer one central location to store all your
client data, marketing campaigns, reports, and more.
Con: No system is fool proof. Data can still be lost if not properly maintained.
The data still
needs to be backed up. Systems can fail and it’s the responsibility of each
individual to make sure their data is backed up in the off chance the data is
lost.
Pro: Data can be accessed remotely.
No more rushing
back to your office computer for information you left behind. Data in your CRM
can be accessed from any computer whether you’re in the office, at home, or on
the road. This convenience makes doing business so much easier.
Con: Sensitive data could be breached by a third party.
The downside?
While security measures are put in place by companies, the threat of a third
party accessing your data always exists. Do your part by logging out after use
and protecting your account with secure passwords. Limit who has access to the
system and train staff about data security to protect your business.
Pro: Create reports and track sales and marketing efforts.
Interested in
seeing actual data on your progress? A real
estate CRM can track your marketing campaigns and leads so you know which
efforts are working and which offer fewer results.
Con: Real estate CRMs come at a price.
A real estate
CRM is an investment in your business. While CRMs may differ on functionality
or features, they can also differ in price. Some CRMs may have a large initial
start-up fee and others may offer their services for a monthly fee.
Keep in mind,
the cheapest option isn’t always the best option. Find a quality CRM with the
features that will help you grow your business at a price you can afford.
ReferralMaker
organizes your contacts, helps you establish goals, tells you who to call or
visit, and more. Learn how ReferralMaker can help take your real estate
business to the next level this year.
