With so many new technologies, gadgets, apps, and real estate lead generation systems on the market, it’s difficult to know where to focus your energy to generate real estate leads. Add to this mix hundreds of different marketing options designed to attract, capture, nurture, and close the deal – it’s easy to get overwhelmed fast.
Rather than pursuing all of these methods at once, take a step back and focus on the ones that are most important to pursue regularly. The following five real estate lead generation tactics help increase leads and improve your online presence over time.
1. Client Reviews and Testimonials
Showcase your happiest customers with client reviews and testimonials on your website. Dedicate a page for sharing written testimonials or take it a step further by turning your testimonials into videos. As you’ll see in a moment, video is one of the most effective marketing tools out there.
2. Video Marketing
People love visuals. In fact, ¾ of brands see a higher return on investment with video marketing than any other strategy. While infographics can attract attention, videos are the essential technique to generate significant leads for agents and brokers across the country.
Videos can help develop your brand, show your personality, and promote your expertise in your local market. They can be posted on your website and shared on social media to generate more real estate leads.
3. Maximize Lead Capture Forms
It’s estimated that 55% of buyers start their home buying search online. If you routinely update your website with fresh, SEO-optimized educational content containing local market information, your website can become your one of the best lead-generating sources for your business.
Once you get people to your site, you can give them several options to provide their contact info, either by gating valuable information or through a contact form. Their personal information can be directed to your real estate agent CRM with automated responses ready to follow-up.
4. Create Relevant Email Marketing Campaigns
Promotional emails and newsletters are often tracked through a real estate agent CRM. But what most agents don’t realize is not every lead is equal. Various buyers and sellers have different needs, wants, and desires, and therefore,shouldn’t receive the same marketing email.
If you can, put your prospects into distinct lists, or buckets, so you can send different emails to each group of people. By segmenting your leads, you’ll reap more benefits from your email campaigns and prevent yourself from blasting emails to cold leads no longer worth pursuing.
5. Paid Facebook Ads
Today, Facebook users scroll their feed for news, local events, and more. It’s no longer a place to only post organic content. Facebook ads can show up on the feeds of your preferred audience to showcase new homes on the market and increase buyer and seller leads.
But don’t forget you can still build a presence without paying for ads. Through optimization techniques, consistent engagement, regular status updates, and videos, you can reach more clients and generate interest in your brand.
At Referral Maker, our real estate agent CRM helps agents track and pursue their leads to maximize business opportunities. If you’re interested in the best ways to generate real estate leads, get in touch to learn how our real estate lead generation systems could help you.
