Pros & Cons of Real Estate CRM Software

Looking for the secret weapon of real estate marketing tools? Real estate agent management software, or a real estate CRM, provides another opportunity to cultivate and track leads to grow your business.

Top Real Estate Lead Generation Ideas for 2019

To be successful in the real estate business, it’s important to continually generate real estate leads. When the weather is beautiful and interest rates are low, you may not need real estate lead generator systems. But during the off-season, or as the market fluctuates, slow leads can affect your commission checks.

How to Choose the Best Real Estate CRM

Looking for the best real estate CRM? Don’t let yourself get distracted by shiny new features and good deals. The best choice for your business may not be the CRM with all the latest features that can end up frustrating the users.

A good CRM for realtors is one that flows with your business model. To find the best real estate CRM for your business, it’s important to start by asking the right questions.

What Does a Real Estate CRM Really Do?

First, it’s important to understand the basics. It’s easy to lose sight of the true purpose of a CRM for realtors.

Customer Relationship Management (CRM) software can be used to help you run your real estate business. CRMs help manage any aspect of your business such as tracking and managing leads, sending drip email campaigns, loading contracts, booking appointments, tracking marketing strategies, and much more. But beyond organization, CRMs can help increase productivity in your business, and ultimately profits.

Does the Real Estate CRM Reduce Workload?

When shopping for CRMs, you want to find one that reduces your workload – not add to it. While new processes can take time to learn, you should be able to reduce routine grunt work. As an example, your CRM can respond to new leads automatically versus you responding manually.

Your time is valuable. Look for CRM communication tools that can organize leads and tasks for you. Keep in mind, some real estate CRMs come with lots of features, but they may not save you time. If the software difficult to use and requires long set-up times, it may not be worth your time and money.

Does the CRM Integrate with Other Tools?

If anyone promises you an all-in-one tool for a real estate business, they’re likely fooling you. While real estate CRMs can do a lot, you’ll still be using other software, apps, and office management tools.

This is where integration comes in. Can a real estate CRM software work with other tools and apps? Which ones? Before buying, make sure it’s flexible enough to work with your business.

Can the CRM Do More than Just Organize Leads?

The best real estate CRMs do way more than just organize your leads. They can also match leads to properties.

The CRM should know where a client is searching for a home, their price range, and style preferences. Then, it takes the data and compares it to homes available. When a new property hits the market, the CRM instantly connects homebuyers who may like it. This not only saves you time, but it also positions you and your company as experts.

At Referral Maker, we understand time is money. Our CRM for realtors focuses on smart ways to give you your time back with innovative tools to grow your business. Learn more about what the Referral Maker real estate CRM can do for you and get started with a free trial today.

The Best Real Estate CRM Tools of 2018

Are you interested in growing your real estate business in 2018? Organization, planning, and proper lead management is key to your continued success. The following are some of the best real estate CRM tools to help you stay connected to your clients and reach your goals this year. 

Top 7 Real Estate CRMs for Converting More Leads

Are you looking for more ways to generate real estate leads? The following are the top seven real estate lead generation systems to convert more leads and stay in touch with your contacts.

1.    Contactually

If you want to generate real estate leads with a real estate broker software that’s easy to use, Contactually can do that. Contactually entered the real estate CRM market several years ago and developed a highly-focused platform. The setup is simple and makes sure you contact people often.

With this platform, you put all your contacts into buckets. Each bucket has a frequency rule for making contact. You receive a daily contact list to ensure your contacts are touched as often or infrequently as you’d like.

2.    Follow Up Boss

The goal of FollowUp Boss is to help teams distribute and contact leads immediately. The program has advanced drip sequences and automatic text and email notifications for lead owners.

Follow Up Boss integrates with many lead sources making it easy to see exactly where your leads are coming from. The easy automation feature allows you to text, call, or lookup leads on social media.

3.    HubSpot

While HubSpot isn’t specific to real estate, they offer a free CRM platform which is a great way for real estate agents to get started. They have several features to track conversions and move prospects through pipelines, but the program does not have automated texting, drip sequences, etc. The best part? It’s completely free.

4.    Insightly

Insightly offers several CRM solutions including their real estate CRM which tracks the whole transaction from open houses to leads to closing. Their platform allows you to sync your Gmail or Microsoft email to the CRM and instantly adds a lead or client directly to your database. You can also link calendar events, real estate documents, and social media profiles to every client record. The interface is easy and intuitive making it possible for agents to manage or delegate the task to an assistant.

5.    Referral Maker

Referral Maker’s intuitive dashboard makes it easy to stay on track with your goals, To-Do lists, and appointments. Their Priority Action Center gives you daily activities with who to call, write a note to, or visit. Referral Maker also offers marketing resources and ways to manage business transactions and expenses. Their all-new team dashboard makes it easy for teams to manage leads while gaining access to real-time data on lead conversion and team performance.

6.    Top Producer

Top Producer is one of the top real estate broker software on the market. They consistently add new features and include several integrations to capture lead sources.

While they continue to add new features, their user interface is outdated and it may take you longer to navigate their system. Once you get it figured out, you’ll have no problems being productive. The low startup cost is a big driver for many agents.

7.    Wise Agent

Wise Agent offers all the features you need in a CRM. Their layout differs from other popular real estate CRMs and offers more features than most agents need to improve their business. If you’re looking for a great CRM to put your calendar, email, and tasks in one place, Wise Agent is a good choice. The price point is low and hard to pass up.

Choosing one of the best real estate lead generation systems is a great investment to convert more leads, reach your goals, and grow your business.

10 Real Estate Marketing Ideas the Pros Use

While there’s no shortage of online marketing opportunities, the online market is fiercely competitive. Unless you already have a large online platform, getting your real estate business in front of the right people takes time. However, using the right real estate agent marketing tactics can help you reach your online marketing goals even faster.

5 Necessary Real Estate Lead Generation Tactics for Agents

With so many new technologies, gadgets, apps, and real estate lead generation systems on the market, it’s difficult to know where to focus your energy to generate real estate leads. Add to this mix hundreds of different marketing options designed to attract, capture, nurture, and close the deal – it’s easy to get overwhelmed fast.

Rather than pursuing all of these methods at once, take a step back and focus on the ones that are most important to pursue regularly. The following five real estate lead generation tactics help increase leads and improve your online presence over time.

1.    Client Reviews and Testimonials

Showcase your happiest customers with client reviews and testimonials on your website. Dedicate a page for sharing written testimonials or take it a step further by turning your testimonials into videos. As you’ll see in a moment, video is one of the most effective marketing tools out there. 

2.    Video Marketing

People love visuals. In fact, ¾ of brands see a higher return on investment with video marketing than any other strategy. While infographics can attract attention, videos are the essential technique to generate significant leads for agents and brokers across the country.

Videos can help develop your brand, show your personality, and promote your expertise in your local market. They can be posted on your website and shared on social media to generate more real estate leads.

3.    Maximize Lead Capture Forms

It’s estimated that 55% of buyers start their home buying search online. If you routinely update your website with fresh, SEO-optimized educational content containing local market information, your website can become your one of the best lead-generating sources for your business.

Once you get people to your site, you can give them several options to provide their contact info, either by gating valuable information or through a contact form. Their personal information can be directed to your real estate agent CRM with automated responses ready to follow-up.

4.    Create Relevant Email Marketing Campaigns

Promotional emails and newsletters are often tracked through a real estate agent CRM. But what most agents don’t realize is not every lead is equal. Various buyers and sellers have different needs, wants, and desires, and therefore,shouldn’t receive the same marketing email.

If you can, put your prospects into distinct lists, or buckets, so you can send different emails to each group of people. By segmenting your leads, you’ll reap more benefits from your email campaigns and prevent yourself from blasting emails to cold leads no longer worth pursuing.

5.    Paid Facebook Ads

Today, Facebook users scroll their feed for news, local events, and more. It’s no longer a place to only post organic content. Facebook ads can show up on the feeds of your preferred audience to showcase new homes on the market and increase buyer and seller leads.

But don’t forget you can still build a presence without paying for ads. Through optimization techniques, consistent engagement, regular status updates, and videos, you can reach more clients and generate interest in your brand.

At Referral Maker, our real estate agent CRM helps agents track and pursue their leads to maximize business opportunities. If you’re interested in the best ways to generate real estate leads, get in touch to learn how our real estate lead generation systems could help you.