While there’s no shortage of online marketing opportunities, the online market is fiercely competitive. Unless you already have a large online platform, getting your real estate business in front of the right people takes time. However, using the right real estate agent marketing tactics can help you reach your online marketing goals even faster.
1. Hire a Real Estate Photographer
One of the best real estate marketing tools for your toolbox is hiring a professional photographer. Buyers judge a home by the photos, especially when they browse through hundreds of listings. Hire a real estate photographer with an eye for making a room look appealing. Convey professional standards through great images and careful Photoshop editing.
2. Create 3D and Virtual Reality Walkthroughs of Homes
You’ve probably seen a few 3D or virtual reality (VR) tours online. Cameras are strategically placed throughout the home for online viewing in high definition. Eventually, all interactions online will be in 3D and VR, so be sure your business is staying ahead of the curve with technology.
3. Start a Blog
A popular blog is a great real estate agent marketing tactic to build an audience over time. Be consistent in your blogs and post as often as possible. The more value you can offer readers, the more your audience will increase.
4. Improve Your Content Marketing
Great content marketing draws visitors to your blog or website. To get started, find external sites where you can market your content with relevant links back to your site. LinkedIn, Medium, and other sites allow you to share your content and point readers back to your website.
5. Add a Lead Generation Tool
As you gain more visitors to your site, you need an effective way to generate leads. Advanced marketers refer to this as a “squeeze page” because they try to get an email address out of a visitor who may not normally give their email out. A great lead marketing tool would be a home appraisal tool or another resource which can help buyers or sellers in the real estate process. After they complete the form, simply ask for their email.
6. Show Off Your Homes on Instagram
Users love browsing photos, gathering ideas, and sharing great images with their friends on Instagram. If you haven’t started an account for your business, it’s time to get on board. Post photos and videos of real estate or capture relevant lifestyle imagery. Connect with others by searching popular hashtags.
7. Offer Something for Free
Another way to get emails is to offer something useful for free. To get emails, your offer needs to be good enough and you need enough established authority to make the offer worthwhile. You could offer a local analysis of the real estate industry, a white paper, tips for staging a home, etc.
8. Develop a Referral System
Don’t be afraid to ask your clients to refer you to their friends. You could even sweeten the deal by offering a gift card. Come up with a fun way to increase your referrals and give them a great experience.
9. Set Up Your Online Business Pages
There are several places to set up online business pages. Be sure to set up your local business page on Google. Go to www.google.com/business and enter your business information. It’s also a good idea to set up a business profile on Zillow, Trulia, Facebook, and other similar sites to increase your reach.
10. Be a Local Expert in Your Niche
When you’re an expert in your niche, you command authority. This alone can attract buyers to you. But becoming an expert takes time and hard work. Share content on your website that sets yourself up as an expert, but don’t push people away by sounding like you know more than you do.
At Referral Maker, we offer real estate marketing tools and resources to up your real estate agent marketing game. Try our free trial today.
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