How to Choose the Best Real Estate CRM

Looking for the best real estate CRM? Don’t let yourself get distracted by shiny new features and good deals. The best choice for your business may not be the CRM with all the latest features that can end up frustrating the users.

A good CRM for realtors is one that flows with your business model. To find the best real estate CRM for your business, it’s important to start by asking the right questions.

What Does a Real Estate CRM Really Do?

First, it’s important to understand the basics. It’s easy to lose sight of the true purpose of a CRM for realtors.

Customer Relationship Management (CRM) software can be used to help you run your real estate business. CRMs help manage any aspect of your business such as tracking and managing leads, sending drip email campaigns, loading contracts, booking appointments, tracking marketing strategies, and much more. But beyond organization, CRMs can help increase productivity in your business, and ultimately profits.

Does the Real Estate CRM Reduce Workload?

When shopping for CRMs, you want to find one that reduces your workload – not add to it. While new processes can take time to learn, you should be able to reduce routine grunt work. As an example, your CRM can respond to new leads automatically versus you responding manually.

Your time is valuable. Look for CRM communication tools that can organize leads and tasks for you. Keep in mind, some real estate CRMs come with lots of features, but they may not save you time. If the software difficult to use and requires long set-up times, it may not be worth your time and money.

Does the CRM Integrate with Other Tools?

If anyone promises you an all-in-one tool for a real estate business, they’re likely fooling you. While real estate CRMs can do a lot, you’ll still be using other software, apps, and office management tools.

This is where integration comes in. Can a real estate CRM software work with other tools and apps? Which ones? Before buying, make sure it’s flexible enough to work with your business.

Can the CRM Do More than Just Organize Leads?

The best real estate CRMs do way more than just organize your leads. They can also match leads to properties.

The CRM should know where a client is searching for a home, their price range, and style preferences. Then, it takes the data and compares it to homes available. When a new property hits the market, the CRM instantly connects homebuyers who may like it. This not only saves you time, but it also positions you and your company as experts.

At Referral Maker, we understand time is money. Our CRM for realtors focuses on smart ways to give you your time back with innovative tools to grow your business. Learn more about what the Referral Maker real estate CRM can do for you and get started with a free trial today.