To be successful
in the real estate business, it’s important to continually generate real estate
leads. When the weather is beautiful and interest rates are low, you may not
need real estate lead generator systems. But during the off-season, or as the
market fluctuates, slow leads can affect your commission checks.
To prepare for
any season, use the following tactics to generate real estate leads in
2019.
Advertise Your Services
Paid advertising
can be a great investment to increase leads. Zillow offers unique advertising
options which can be a smart move since many buyers search for houses online first.
Their Agent Finder tool allows you to build a profile and show up in search
results for specific zip codes.
Facebook ads are
another great real estate lead generator and may be worth investing in. You can
create, target, and even track the success of your paid ads. Select the area
and market you’d like to target and test which type of ad resonates more with
viewers.
Build Your Online Brand
A personal
website can help enhance your web presence more than just a page on your
brokerage website. Building your own website allows you more opportunities to
build your personal brand, showcase any niche markets, and share positive client
reviews. If you ever switch brokerages, it’s also a platform that can go with
you anywhere.
To build your
online brand, optimize your site with fresh blog posts answering common client
questions or challenges. Share helpful how-to videos and capture email
addresses with a newsletter sign-up option.
Keep Engagingwith Leads
Even if a lead
decides they’re not ready to buy right now, don’t give up on them yet. Send
postcards, shoot them an email, and give them a call every so often. Take
advantage of real estate lead generation systems to make follow-up easy and
automatic. When they’re ready, let them know you’ll be happy to help them find
the perfect home.
Host Educational Events
Educational
events can help local buyers learn how to buy their first home, what’s going on
with market trends, and what to look for in a rental property. These events can
help build your brand and lead to new business leads. Consider partnering with
local professionals, such as a mortgage lender, to host a luncheon or evening
event to broaden your audience base.
Throw a House Warming Party
If a
well-connected client just moved into a new home, offer to cater their
house-warming party. Swing by to mingle and meet potential prospects, including
the new neighbors. When family and friends see how great their new home is, you
may gain a few more interested buyers or sellers. A good housewarming party can
quickly turn cold leads to hot.
Build Connections& Partnerships
Develop
relationships with those in your community to generate even more leads. Network
with local attorneys, commercial lenders, and bankers. Co-host events
such as a happy hour with a financial planner to benefit both parties.
Professional connections allow you to share qualified leads with each other and
provide access to valuable resources for your clients.
At Referral Maker, we make managing your
leads easy. Our real estate lead generation systems help you gain time back
while taking care of your leads for you. Sign up for a free trial to learn
more.
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