Pros & Cons of Real Estate CRM Software

Looking for the secret weapon of real estate marketing tools? Real estate agent management software, or a real estate CRM, provides another opportunity to cultivate and track leads to grow your business.

When you implement the right real estate CRM software, prospects never run out. Even during the slowest of time, it’s possible for real estate agents to reap profits.

Real estate agent software, including commercial real estate software, is the latest strategic tool used by real estate agents and managers to get ahead in the industry. When a marketing plan is implemented, you simply need to wait for leads to come in. Once they do, it’s critical to have systems in place to process and manage your leads.

Enter: the real estate CRM. Not only do they have the capacity for managing real estate leads, but they also offer other valuable functions such as document management and data collection.

With a good marketing plan, your success will only depend on how fast you can convert your leads into sales. Converted leads offer even more opportunities for sales as they can lead toreferrals.

Yet, even the best real estate marketing tools have drawbacks. Here we’re sharing a few of the top residential or commercial real estate software pros and cons to help make your decision easier.

FreeAgent

Cloud-based sales and marketing customer service platform to nurture quality customer relationships.

Pros:

·         Affordable

·         Simple and easy for anyone to use

·         Appealing interface

·         Great customer service

Cons:

·         Not all features are customizable

·         Email integration features are lacking

·         Email template builder isn’t as user-friendly as it could be

·         Search function can be laborious

HubSpot

Cloud-based CRM helping companies track and nurture leads while analyzing business metrics.

Pros:

·         The free option allows you to try it out first

·         Easy to use and customizable

·         Great automation and integration features

·         Useful marketing capabilities

Cons:

·         Some of the upgrades can be expensive

·         Reporting functionality is lacking

·         Too many features and possibilities can get confusing

·         User interface isn’t as intuitive as it could be

Infusionsoft

Cloud-based sales and marketing solution offering customer relationship management, marketing automation, and e-commerce functionalities.

Pros:

·         Makes it easy to send email blasts and check the results

·         Great customer service

·         Easy data migration

·         Endless possibilities to suit your unique business needs

Cons:

·         Difficult learning curve

·         Dashboard not very customizable

·         Not as intuitive as it could be

·         High cost

Referral Maker

Cloud-based,goal-setting real estate agent software with customer relationship management tools to produce steady referral streams.

Pros:

·         Sets financial and personal goals

·         Simple and easy to use

·         Tracks activities and shows them graphically on your desktop or phone app

·         Daily tasks delivered to your dashboard

Cons:

·         Slight learning curve

·         Great for relationships, not ideal for transactions

·         Software focuses heavily on referrals – great for newer agents

·         Doesn’t integrate with a personal website or Facebook

Salesforce

On-demand CRM with a focus on sales and support.

Pros:

·         Very customizable

·         Endless functionality and possibilities

·         Great social media features

·         Advanced reporting capabilities

Cons:

·         Steep learning curve

·         Expensive

·         Too complex for a small business

·         User interface can seem outdated and slow

When shopping for the best real estate agent software for your business, do your research and weigh the pros and cons to decide what’s best for you. A great real estate CRM could be exactly what your business needs to take it to the next level.